SEO |

Work begins with an idea. It’s the moment when I ask myself, "What if we tried this?" or "Which pages rank best for these keywords?" When forming a hypothesis, I rely on experience, intuition, and a solid grasp of current trends.

This is the starting point, defining the direction of the work and helping identify areas with the greatest growth potential. If the hypothesis proves correct, we’ll achieve a significant improvement in effectiveness.

At this stage, I build a semantic core, examine search results, analyze competitors, and delve into data. Identifying our website’s weaknesses and understanding competitors' strengths is crucial. My approach relies on facts, not guesswork.

This establishes a clear understanding of exactly what needs to be done to achieve results, as well as prioritizing errors that must be corrected first. Analytics forms the foundation for all subsequent actions.

I create detailed and thoroughly structured technical specifications (briefs), carefully considering every nuance. Each point in the brief includes explicit requirements, references illustrated with screenshots, links, or even a prototype if necessary.

I set task priorities and success criteria, ensuring all team members—designers, developers, copywriters, and content managers—clearly understand their roles and objectives.

We discuss the tasks directly with the execution team. I clarify all details verbally. This stage involves synchronization—agreeing upon timelines, necessary resources, the sequence, and implementation methods for each sub-task.

If required, I refine the requirements and adjust the specifications. I also support the team by preparing additional data, such as AI prompts, data exports, parsing results, and import/export tables.

Your specialists start working on the tasks. Designers create new page mock-ups, developers implement changes, and copywriters craft the texts. On your side, you monitor progress and ensure deadlines are met.

Tasks proceed iteratively and simultaneously: as one stage progresses, I prepare the next tasks, strategically emphasizing content, technical aspects, or other priorities based on team workloads.

Upon task completion, I thoroughly review the outcomes, inspecting mock-ups and meticulously proofreading texts both manually and with specialized tools. This is far from just a formality—I assess quality, aesthetics, and logic, but most importantly, adherence to the specifications.

If issues arise, I provide detailed, constructive feedback and request adjustments. It’s not about micromanaging or perfectionism; only genuinely high-quality work leads to outstanding results.

I assess the impact by tracking ranking improvements, traffic growth, and behavioral metrics. If successful, we scale and reinforce the approach; if not, we refine the hypothesis and repeat the cycle.

Some changes yield immediate, clear results; others take months to manifest. Certain tasks are hard to measure objectively but remain essential for overall success.